The Logos of Our Time

Starbucks. The Starbucks logo is probably one of the most effective and recognizable logos of our time. Anywhere you go in the world, you can recognize that it is a Starbucks shop just by looking at the green logo. The color and symbol of the mermaid are unique. Additionally, because Starbucks doesn't do commercials or advertising, the logo needs to stand out among other coffee shops. 

Nike. The Nike symbol is easily the most recognizable logo worldwide. Although its seems like an insignificant check mark, the Nike checkmark can be seen big or small on any product or billboard but it is effective because of its simplicity. In addition, the "Just Do It" saying complements the simplicity of the logo.

Disney. The Walt Disney logo is probably the first logo I memorized. It was the beginning of every Disney movie I watched and it was on everything Disney related. The castle represent the magic that Disney as a whole and the unique font gives the logo the creative touch that Disney inspires. It is a recognizable logo worldwide.

Chili's. Chili's is probably one of the simplest and most outspoken logos of our time. The logo doesn't even use letters to represent the brand name of the restaurant. The logo is also red which is a color that stands out compared to other colors. 

Target. Target's logo of the two circles is an ingenious idea. The symbol of a bullseye and the color red appeals to the eye of the consumer, almost instantaneously. I think target is an easily recognizable logo because of its simplicity and attraction.